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The customer’s success is crucial to yours and begins with mindset

I'm surprised more organisations haven't cottoned on. Focusing on making customers successful with the use of your products or services. Understanding that this success drives your success. Understanding the drivers of success and amplifying these. You'd think organisations would have armies focused on this. They talk about it enough. Think of product demo's you have … Continue reading The customer’s success is crucial to yours and begins with mindset

The customer success and experience iceberg

I’ve just started working on my new eBook / trend report and I got to thinking about the cover. A little back to front but it’s often a catalyst for thinking about any other major concepts I want to cover, or ways of explaining existing concepts (sense making in other words). I have already largely … Continue reading The customer success and experience iceberg

The Future of Customer Success is Not Human

It's a pretty provocative statement, I know. To be clear, I’m not suggesting humans won’t be involved any longer or that there won’t be a need for them. If anything, humans will be liberated to carry out the high-touch, heavy lifting work we are uniquely qualified to do and should be focusing on instead, like … Continue reading The Future of Customer Success is Not Human